[ Our Vision and Mission ]

The “Life Before Death” campaign is part of Singapore Hospice Council’s public awareness efforts championed by the Lien Foundation. This is the first time that an integrated marketing campaign has been launched with the aim of creating greater awareness about end-of-life care, emphasizing the importance of hospice and palliative care in the lives of patients and families.

The campaign aims to change the wrong perception of hospices by showing the other side of hospices many are unaware of. The year-long campaign will reach out to the public and share with them an alternative view of end-of-life issues, as well as promote greater awareness of the need for hospice and palliative care in Singapore.


Vision

Quality end-of-life care should be made available to anyone who needs it.


Mission

To raise the awareness of hospice and palliative care, promote the understanding of the needs of patients and their families, and raise funds to support the cause.
Photo Essay | Take me to a hospice:
  • Our vision & mission
  • Singapore Hospice Council
  • Lien Foundation